G-Shock G-Squad 950 Series Watch. GBA950-7A - The "Arctic" Fitness Specialist

The GBA-950-7A is a masterclass in High-Contrast Performance. It features a striking matte white resin case and band, which serves as a frame for the MIP (Memory in Pixel) LCD. This display technology is the "gold standard" for digital clarity—providing deep blacks and crisp whites that remain perfectly readable even under the harshest midday sun.

Equipped with Bluetooth® Smartphone Link, this watch isn't just a timer; it’s a data logger. By connecting to the G-SHOCK MOVE app, it uses your phone's GPS to calibrate its internal accelerometer, ensuring that your distance, pace, and lap times are measured with professional-grade accuracy.

Key Performance Features
Smartphone Link (Bluetooth®): Seamlessly syncs workout data, adjusts the time automatically, and allows for easy watch configuration via your smartphone.

Ultra-Clear MIP LCD: A high-definition digital display that provides superior readability for lap times, step counts, and distance metrics.

Distance & Pace Tracking: Uses an internal 3-axis accelerometer and GPS-linking to provide real-time running stats without needing a bulky chest strap.

Step Tracker & Life Log: Automatically monitors your daily movement and calories burned, displaying your progress toward fitness goals directly on the home screen.

Vibration Alerts: Discreet haptic feedback for incoming calls, texts, and app notifications, as well as "Target Reached" alerts during your workout.

Auto Double LED (Super Illuminator): Features a high-intensity white LED that automatically lights up when you raise your wrist, perfect for early morning or night runs.

200m Water Resistance: Fully professional-grade protection—this is a "smart" trainer that you can take into the pool or the mud.

Soft Urethane Band: Features a specialized, flexible band with large ventilation holes to prevent sweat buildup during high-intensity training.

In the Box
G-Shock GBA-950-7A "G-SQUAD White," Signature G-Shock Hexagonal Tin, Quick-Start Fitness Guide, and Warranty.