About Rado

Learn About the brand

Rado: The Master of Materials Combining design and high-tech materials for watches that will stand the test of time Rado is a globally recognized Swiss watch brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most recognizable and durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today. The recipient of numerous prestigious international design awards, and with one eye firmly focused on the future, Rado is regarded as the most forward-thinking design player in watchmaking today. Specializing in high-tech ceramic watches, Rado has gone from one breakthrough to the next and has a long and proud history of innovation, continually introducing the unexpected into Swiss watchmaking.